Learn more
Co-Founder & CEO, Example
Culture is a commercial multiplier. That is the position Andy has built Example on, and the position he carries into rooms with developers, hotel groups and global brand leaders.
As Co-Founder and CEO of Example, Andy runs an independent global creative studio that turns physical spaces and legacy brands into high-yielding cultural landmarks. Strategy, design and amplification sit under one roof. The work compounds.
Identity will win the next phase of global real estate and brand growth. Andy now operates out of Dubai to lead Example's expansion across the Middle East, working directly with developers and global brand leaders on multi-billion-dollar masterplans and luxury portfolios. He calls it injecting meaningful friction. The output is footfall, premium asset value and global fame.
His portfolio sits at the intersection of hospitality, real estate and lifestyle, shaping how Accor, Diageo, Bacardi Martini, Moët Hennessy, IHG and JW Marriott show up across new markets and new categories.
Before Example, Andy was Director of Marketing and Creative at Merivale, Australia's hospitality powerhouse. At executive level he held strategic vision and narrative control across more than 60 venues.
Today he leads a unified team across dual hubs in the UAE and Australia, building places people fiercely belong to.
