We are not parachuting in.

Dubai is the most competitive hospitality and lifestyle market in the world. The hotel density is extraordinary. The consumer is sophisticated, international and immune to noise. Example's Dubai team is in Dubai. We know the editors, the influencers, the cultural voices, the trade press, the international correspondents covering the Gulf. We know which stories travel and which don't.

What we do in Dubai.

Brand strategy, positioning and placemaking. PR and earned media: regional Arabic and English plus international luxury and travel press. Placemaking and Place Culture for new venues, precincts and destinations. Luxury hotel and resort PR. Drinks brand strategy (we hold the Patrón AMEA mandate). Influencer and talent strategy. Venue launch strategy. We have worked with Addmind Group on Dubai Harbour, Patrón across AMEA, and Bacardi on GCC earned media.
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The AMEA & APAC advantage in Dubai.

International hotel groups and drinks companies choose Example over a local Dubai agency for one reason: we think differently about brand. We bring the cultural intelligence of teh region, one of the world's most sophisticated hospitality markets into everything we build here. That outside perspective, grounded in genuine regional embeddedness, produces brand strategy that works for both the international audience Dubai's best brands are chasing and the local audience they need to retain.