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April 1, 2026

What the UAE crisis revealed about hospitality and why sports just lapped fashion

The operators who kept their hotels open at 20% occupancy weren't the highest-rated. They were the ones who had spent years building community over coverage. Sports just did the same thing to fashion week generating 690% more media coverage. Two stories pointing in exactly one direction.

The operators who kept their hotels open at 20% occupancy weren't the highest-rated. They were the ones who had spent years building community over coverage. Sports just did the same thing to fashion week generating 690% more media coverage. Two stories pointing in exactly one direction.