Australian Agricultural Company
17% sales increase in year one post-rebrand. Four-brand ecosystem built from scratch for one of Australia's oldest companies and finest Wagyu producers.
Australian Agricultural Company
17% sales increase in year one post-rebrand. Four-brand ecosystem built from scratch for one of Australia's oldest companies and finest Wagyu producers.

200 years old. Some of the world's finest Wagyu. No brand architecture worthy of either.
Built a four-brand ecosystem from scratch: Made by Australia (masterbrand), Westholme (premium chef-facing), 1824 (ultra-premium), and Wylarah (luxury). Full visual identity and verbal systems across the entire range. Gave one of Australia's oldest companies a brand world that matched the quality of what they produce. Post-rebrand, Westholme delivered a 17% increase in sales value in its first full year.

200 years old. Some of the world's finest Wagyu. No brand architecture worthy of either.
Built a four-brand ecosystem from scratch: Made by Australia (masterbrand), Westholme (premium chef-facing), 1824 (ultra-premium), and Wylarah (luxury). Full visual identity and verbal systems across the entire range. Gave one of Australia's oldest companies a brand world that matched the quality of what they produce. Post-rebrand, Westholme delivered a 17% increase in sales value in its first full year.






