Australian Agricultural Company
200 years old. Some of the world's finest Wagyu. No brand architecture worthy of either. We built the full brand ecosystem. Made by Australia, Westholme, 1824, Wylarah, from the ground up.
Australian Agricultural Company
200 years old. Some of the world's finest Wagyu. No brand architecture worthy of either. We built the full brand ecosystem. Made by Australia, Westholme, 1824, Wylarah, from the ground up.
200 years old. Some of the world's finest Wagyu. No brand architecture worthy of either. We fixed that.
The Australian Agricultural Company had everything except a coherent way to tell its story. A company with two centuries of provenance, producing beef that ends up in the world's best kitchens, with no architecture that connected its products or communicated what it actually was at scale. The product deserved better.
We built everything from scratch. Made by Australia, a parent brand rooted in provenance and landscape. Beneath it: Westholme for chefs and fine dining, 1824 for premium retail, Wylarah at the absolute top of the market. Four brands, one visual identity system, each with its own personality and all unmistakably part of the same family. Brand guidelines, verbal identity, and visual systems across the full range.
A brand ecosystem built to carry 200 years of history from the outback to Michelin-starred kitchens. A company whose product has always been extraordinary, now with a brand finally as good as its beef.
200 years old. Some of the world's finest Wagyu. No brand architecture worthy of either. We fixed that.
The Australian Agricultural Company had everything except a coherent way to tell its story. A company with two centuries of provenance, producing beef that ends up in the world's best kitchens, with no architecture that connected its products or communicated what it actually was at scale. The product deserved better.
We built everything from scratch. Made by Australia, a parent brand rooted in provenance and landscape. Beneath it: Westholme for chefs and fine dining, 1824 for premium retail, Wylarah at the absolute top of the market. Four brands, one visual identity system, each with its own personality and all unmistakably part of the same family. Brand guidelines, verbal identity, and visual systems across the full range.
A brand ecosystem built to carry 200 years of history from the outback to Michelin-starred kitchens. A company whose product has always been extraordinary, now with a brand finally as good as its beef.
