Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
Intercontinental Sydney
We transformed the Southern Hemisphere’s oldest lift into Sydney’s most exclusive cocktail experience.
The Southern Hemisphere's oldest working lift had been quietly moving guests for over a century. We turned it into Sydney's most exclusive cocktail experience, one bartender, two guests, and four floors of history.
InterContinental Sydney wanted to create a hospitality experience that celebrated its unique blend of heritage and modern luxury. The answer arrived as The Oldest Lift Bar, a secret, reservation-only cocktail experience housed inside the hotel's iconic lift. As it ascended and descended, a personal bartender crafted cocktails inspired by the hotel's own history, each one a story in a glass.
Example led the strategy and communications, ensuring The Oldest Lift Bar became a media story as distinctive as the experience itself. The concept generated national and international coverage, and turned one of the building's most overlooked features into its most talked-about asset.
An old lift. A new idea. Proof that the best hospitality experiences are already inside the building.
The Southern Hemisphere's oldest working lift had been quietly moving guests for over a century. We turned it into Sydney's most exclusive cocktail experience, one bartender, two guests, and four floors of history.
InterContinental Sydney wanted to create a hospitality experience that celebrated its unique blend of heritage and modern luxury. The answer arrived as The Oldest Lift Bar, a secret, reservation-only cocktail experience housed inside the hotel's iconic lift. As it ascended and descended, a personal bartender crafted cocktails inspired by the hotel's own history, each one a story in a glass.
Example led the strategy and communications, ensuring The Oldest Lift Bar became a media story as distinctive as the experience itself. The concept generated national and international coverage, and turned one of the building's most overlooked features into its most talked-about asset.
An old lift. A new idea. Proof that the best hospitality experiences are already inside the building.
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