Intercontinental Sydney
Sydney's oldest working lift turned into the city's most exclusive cocktail experience. Astronomy-led rooftop bar. Mumbrella Travel CommsCon Award winner.
Intercontinental Sydney
Sydney's oldest working lift turned into the city's most exclusive cocktail experience. Astronomy-led rooftop bar. Mumbrella Travel CommsCon Award winner.
Renovated and relaunched with a bang, Intercontinental Sydney's relevance and commercials were waning post a period of investment and intrigue.
The InterContinental Sydney sits nestled between city and sea, between business and pleasure. A point of convergence between glamour, bustle and the vista of Sydney. Our brand idea The Glamour of Intercontinental Life transformed the hotel's approach to experiences, activations and marketing. We created a world-first cocktail experience inside Sydney's oldest working lift and turned the rooftop into an astronomy-led bar experience, winning a Mumbrella Travel CommsCon Award.
Renovated and relaunched with a bang, Intercontinental Sydney's relevance and commercials were waning post a period of investment and intrigue.
The InterContinental Sydney sits nestled between city and sea, between business and pleasure. A point of convergence between glamour, bustle and the vista of Sydney. Our brand idea The Glamour of Intercontinental Life transformed the hotel's approach to experiences, activations and marketing. We created a world-first cocktail experience inside Sydney's oldest working lift and turned the rooftop into an astronomy-led bar experience, winning a Mumbrella Travel CommsCon Award.
