Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Ivy
We helped turn ivy into the heartbeat of Sydney’s nightlife resurgence.
Nine years. Hundreds of venue launches. Thousands of media stories. The partnership with Merivale at ivy wasn't a retainer, it was a decade-long effort to make one precinct the cultural centre of Sydney.
Over nine years, Example partnered with Merivale to redefine ivy, from a single CBD venue into a cultural precinct that shaped how Sydney nights were written about, talked about, and experienced. High-impact launches, a superclub that became a city institution, bars and restaurants that each earned their own reputation, all of it amplified through strategic PR that kept ivy at the centre of the conversation regardless of what was opening elsewhere.
The result was a body of work that reshaped the city's laneways and the national benchmark for what a hospitality precinct could be. Thousands of media articles, years of sustained coverage, and a venue that outlasted every trend that came after it.
Long-term relationships build the most valuable brands. ivy is the proof.
Nine years. Hundreds of venue launches. Thousands of media stories. The partnership with Merivale at ivy wasn't a retainer, it was a decade-long effort to make one precinct the cultural centre of Sydney.
Over nine years, Example partnered with Merivale to redefine ivy, from a single CBD venue into a cultural precinct that shaped how Sydney nights were written about, talked about, and experienced. High-impact launches, a superclub that became a city institution, bars and restaurants that each earned their own reputation, all of it amplified through strategic PR that kept ivy at the centre of the conversation regardless of what was opening elsewhere.
The result was a body of work that reshaped the city's laneways and the national benchmark for what a hospitality precinct could be. Thousands of media articles, years of sustained coverage, and a venue that outlasted every trend that came after it.
Long-term relationships build the most valuable brands. ivy is the proof.
