Lyre's ×
Consumer insight, category positioning and launch strategy for a new mid-ABV occasion. Non-alcoholic reframed from abstinence to Enriched Spirits.
Lyre's ×
Consumer insight, category positioning and launch strategy for a new mid-ABV occasion. Non-alcoholic reframed from abstinence to Enriched Spirits.
A generation drinking less but wanting more. Lyre's needed to create a category, not just launch a product.
We built the consumer insight, category positioning and launch strategy for a new mid-ABV occasion. One that did not ask people to give something up, but to choose something more deliberate. Reframed the non-alcoholic category from abstinence to Enriched Spirits, a style choice, not a sacrifice.
A generation drinking less but wanting more. Lyre's needed to create a category, not just launch a product.
We built the consumer insight, category positioning and launch strategy for a new mid-ABV occasion. One that did not ask people to give something up, but to choose something more deliberate. Reframed the non-alcoholic category from abstinence to Enriched Spirits, a style choice, not a sacrifice.
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