Mad Mex Rebrand
Full repositioning and rebrand for Australia's biggest Mexican QSR. Fresh Fuel for Life. New visual identity rolled out across every touchpoint.
Mad Mex Rebrand
Full repositioning and rebrand for Australia's biggest Mexican QSR. Fresh Fuel for Life. New visual identity rolled out across every touchpoint.
Australia's biggest Mexican QSR had traded on bold flavour for over a decade, but the brand was still filed under fast food. Consumers were shifting toward fresh, functional eating and Mad Mex needed a strategic reset.
Example repositioned Mad Mex around Fresh Fuel for Life. Shifting the brand from indulgent fast food to a Mexican coastal lifestyle built for health-conscious, time-poor urbanites. Refreshed the Luchador from aggressive hero to stamp of quality. Rebuilt the visual identity around light, fresh and bright. Rolled out across every touchpoint. A refreshed brand with a story to tell.
Australia's biggest Mexican QSR had traded on bold flavour for over a decade, but the brand was still filed under fast food. Consumers were shifting toward fresh, functional eating and Mad Mex needed a strategic reset.
Example repositioned Mad Mex around Fresh Fuel for Life. Shifting the brand from indulgent fast food to a Mexican coastal lifestyle built for health-conscious, time-poor urbanites. Refreshed the Luchador from aggressive hero to stamp of quality. Rebuilt the visual identity around light, fresh and bright. Rolled out across every touchpoint. A refreshed brand with a story to tell.
