Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
Prom Peru
8.6M reach. 1.9M video views. 16.7% engagement rate. Four creators, four travel motivations, four reasons to book Peru.
Peru was on every Australian traveller's wish list. Getting them to actually book was the problem.
For PromPeru, we built an influencer programme structured around four distinct travel motivations, each creator representing a different reason to visit: Andy Allen for food, Nathalie Kelley for cultural immersion, Quin Schrock for off-grid exploration, Jackson Groves for adventure. Rather than one narrative to one audience, we gave different people four specific reasons to go. 8.6M reach. 1.9M video views. 16.7% engagement rate, well above category benchmarks.
Peru was on every Australian traveller's wish list. Getting them to actually book was the problem.
For PromPeru, we built an influencer programme structured around four distinct travel motivations, each creator representing a different reason to visit: Andy Allen for food, Nathalie Kelley for cultural immersion, Quin Schrock for off-grid exploration, Jackson Groves for adventure. Rather than one narrative to one audience, we gave different people four specific reasons to go. 8.6M reach. 1.9M video views. 16.7% engagement rate, well above category benchmarks.
