QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
QT Newcastle
We ushered in a new era of regional travel with QT Newcastle’s landmark launch.
QT Newcastle wasn’t just a new hotel opening, it was an argument that regional Australia deserves world-class experiences. We made the case loudly.
The arrival of QT in Newcastle's revitalised East End precinct was one of the most significant hospitality moments the city had seen. Example delivered a high-impact launch spanning PR, influencer strategy, event production, and content. A buzz-worthy launch party brought key media and cultural figures to the city, driving national coverage that reframed how people thought about travelling to Newcastle. The media narrative went well beyond the hotel itself. One city, one opening, one campaign that shifted a regional travel conversation for good.
QT Newcastle wasn’t just a new hotel opening, it was an argument that regional Australia deserves world-class experiences. We made the case loudly.
The arrival of QT in Newcastle's revitalised East End precinct was one of the most significant hospitality moments the city had seen. Example delivered a high-impact launch spanning PR, influencer strategy, event production, and content. A buzz-worthy launch party brought key media and cultural figures to the city, driving national coverage that reframed how people thought about travelling to Newcastle. The media narrative went well beyond the hotel itself. One city, one opening, one campaign that shifted a regional travel conversation for good.
