RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.
RE'
We helped RE’ redefine what sustainability looks like in world-class hospitality.

Matt Whiley built one of London's most respected cocktail bars on a sustainability-first model. RE' in Sydney was his most ambitious project yet. We helped make it one of the most talked-about bar openings in the world.
RE' wasn't just a great bar. It was a full operating model built on the principle that sustainability in hospitality should be expressed through craft, not compromise. Matt Whiley's vision required communications that could hold that complexity, and reach an audience far beyond the usual bar and drinks press.
Over a year-long strategy, Example articulated that vision for global media, securing coverage that positioned RE' not just as a Sydney destination but as a blueprint for the future of conscious hospitality. The bar became a reference point for the international industry and a genuine benchmark for what was possible.
A bar ahead of its time. We made sure the world knew it when it opened, not years later.

Matt Whiley built one of London's most respected cocktail bars on a sustainability-first model. RE' in Sydney was his most ambitious project yet. We helped make it one of the most talked-about bar openings in the world.
RE' wasn't just a great bar. It was a full operating model built on the principle that sustainability in hospitality should be expressed through craft, not compromise. Matt Whiley's vision required communications that could hold that complexity, and reach an audience far beyond the usual bar and drinks press.
Over a year-long strategy, Example articulated that vision for global media, securing coverage that positioned RE' not just as a Sydney destination but as a blueprint for the future of conscious hospitality. The bar became a reference point for the international industry and a genuine benchmark for what was possible.
A bar ahead of its time. We made sure the world knew it when it opened, not years later.
