The Straddie Hotel
Full naming, visual and verbal identity, interior direction, tone of voice and launch for The Straddie Hotel. An island's identity, made legible to people who weren't there yet.
The Straddie Hotel
Full naming, visual and verbal identity, interior direction, tone of voice and launch for The Straddie Hotel. An island's identity, made legible to people who weren't there yet.
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Stradbroke Island has belonged to its community for a long time. A renovation doesn’t change that. Getting the brand wrong does.
North Stradbroke Island has a character that cannot be manufactured, raw, coastal, unhurried, genuinely local. The venue needed to honour that while giving a new audience a reason to seek it out.
We shaped the complete brand world: naming, visual identity, interior concept direction, tone of voice, and the launch communications programme. Every decision was tested against the same question: does this feel like it belongs to the island? The community that was there before the renovation still claims it. The new audience found something genuine when they arrived.
Stradbroke Island has belonged to its community for a long time. A renovation doesn’t change that. Getting the brand wrong does.
North Stradbroke Island has a character that cannot be manufactured, raw, coastal, unhurried, genuinely local. The venue needed to honour that while giving a new audience a reason to seek it out.
We shaped the complete brand world: naming, visual identity, interior concept direction, tone of voice, and the launch communications programme. Every decision was tested against the same question: does this feel like it belongs to the island? The community that was there before the renovation still claims it. The new audience found something genuine when they arrived.
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