Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
Totti's
We helped turn Totti’s into a cult dining destination through pure earned buzz
When Merivale opened Totti’s in Bondi, there was no media budget and no shortage of pressure. We built the entire opening on earned buzz alone, and it became the most talked-about restaurant in the suburb.
Totti’s had all the ingredients: bold food, a distinctive voice, Merivale’s reputation, and a location that could sustain a destination. What it needed was the right launch to start the conversation, and enough momentum to keep it running long after opening night.
We led the PR strategy from the ground up, working with food media on exclusive preview moments and first-look stories, and building word-of-mouth through a carefully considered influencer approach. No paid media. Pure earned coverage, and the kind of organic enthusiasm that money can’t buy.
Totti’s is now a Sydney icon. The opening gave it the foundation to become one.
When Merivale opened Totti’s in Bondi, there was no media budget and no shortage of pressure. We built the entire opening on earned buzz alone, and it became the most talked-about restaurant in the suburb.
Totti’s had all the ingredients: bold food, a distinctive voice, Merivale’s reputation, and a location that could sustain a destination. What it needed was the right launch to start the conversation, and enough momentum to keep it running long after opening night.
We led the PR strategy from the ground up, working with food media on exclusive preview moments and first-look stories, and building word-of-mouth through a carefully considered influencer approach. No paid media. Pure earned coverage, and the kind of organic enthusiasm that money can’t buy.
Totti’s is now a Sydney icon. The opening gave it the foundation to become one.
